Your culture isn’t what you say it is.
It’s what your leaders allow under pressure.
The Drift Audit™ shows you where.
The problem a self-assessment can’t solve.
“Drift is invisible to the people inside it.”
Self-Assessments
Flatter leaders who aren’t honest with themselves.
Engagement Surveys
Average away the exact behaviors that matter most under pressure.
Culture Tools
Tell you how people feel. Not what leaders are allowing.
And every week you don’t know, you’re paying for it.
The cost of drift is never zero.
The CEOs who buy a Drift Audit™ aren’t curious. They’re doing math.
200% of salary
Replace a Drifted Leader
A senior leader who drifts under pressure burns trust every week they stay drifted.
Costs more
Lose a High Performer
A high performer walks because their manager drifted into micromanagement.
Costs the most
Miss a Quarter
Three executives run private agendas that contradict the stated strategy.
If the answer is less than $12,500, don’t buy it. If the answer is more, the math is done.
Cost to replace a drifted leader (% of salary)
Top-end consulting retainer for the same question
From application to written verdict
Fixed fee, no retainer, no upsell
What the Drift Audit™ actually does.
Components
40-question Drift Check™ administered to 8-12 leaders
4-6 one-on-one leadership interviews
Behavior pattern analysis across six GDD dimensions
14-day engagement window
Deliverables
Written contradiction map - where stated standards and allowed behaviors diverge
Three specific behavioral prescriptions
90-minute live debrief with CEO and HR lead
Final recommendation: Cohort Install, Enterprise Install, or Not Ready
Why not a survey, a consultant, or more training?
An Engagement Survey
What it gives you
How people feel about their work.
What it costs you
Tells you nothing about what leaders are allowing under pressure.
A Consultant
What it gives you
$75K-$250K. Six to twelve months. A PowerPoint.
What it costs you
Tells you what they think. Not what your leaders are actually doing.
More Leadership Training
What it gives you
Teaches leaders what the standard should be.
What it costs you
Doesn't tell you where the standard is breaking, with whom, or why.
The Drift Audit™ replaces none of these. It tells you which one you actually need.
Three answers. One honest verdict.
Cohort Install
Your leaders need the individual-level work first. We recommend the GDD Cohort Installation.
Enterprise Install
The drift is organizational. You need the 12-month Enterprise Installation.
Not Ready
Some organizations aren’t. We tell you that, too. You keep the report. We keep the fee.
The last answer is what separates this from every other assessment on the market.
Who should apply.
Built For
CEOs who already sense the drift but can't name it
HR and People leaders who know culture surveys aren't telling the truth
Executive teams past the “we need more training” phase
Organizations with at least 8 leaders to assess
Not For
Orgs under 50 people
Leaders looking for validation of their current state
Teams that aren't willing to let leaders be interviewed individually
Anyone expecting a tool or template as the deliverable
Monday morning - before
You think you know where the drift is
Your leaders score themselves honestly - in their own opinion
Culture conversations stay in metaphor
You make decisions based on feel, not pattern
Monday morning - after installation
You know which leaders are drifting, in which dimensions
Every behavior gap has a name and a source
The CEO and HR leader share one language for what's broken
You have a directed next step: Cohort, Enterprise, or Not Ready
What $12,500 actually buys.
$12,500 is less than one month of the wrong executive’s compensation.
It’s less than the cost of one wrong hire at the director level.
It’s less than one missed quarter caused by a leadership team running contradictory playbooks.
It’s less than the retainer a strategy consulting firm charges for their first slide deck.
Here’s what you get for it
- 14 days of direct assessment of your leadership team
- 8-12 leaders independently assessed through the full Drift Check™
- 4-6 one-on-one leadership interviews with the specific leaders most likely to be drifting
- A written contradiction map showing exactly where stated standards and allowed behaviors diverge
- Three specific behavioral prescriptions, not a list of platitudes
- A 90-minute live debrief with the CEO and HR leader
- One of three verdicts: Cohort Install, Enterprise Install, or Not Ready
14 days. $12,500. Application only.
Apply for the Drift Audit™.
One question qualifies this. Your answer to it tells us more than your title.
The Drift Audit two-page overview.
Forward this to your CEO or board: the 14-day scope, the six dimensions measured, the deliverables, and the math. No form.
If you already know something's drifting, you already have your answer.
The Drift Audit™ puts it on paper.